Fresh water is critical for their success – but in the middle of the Atlantic, it’s scarce. The team will depend on technology to convert sea water into drinking water to stay hydrated and prepare meals.

This challenge mirrors the global need, and our need in the UK, to value water, use it wisely, and protect this vital resource for future generations.

Tony McHardy, our Managing Director, says: “Water’s essential to businesses, communities, public services and to life, and we’re on a mission to team-up with others, including leading business and industry names, to deliver a significant increase in smarter water approaches in the UK to help the planet, people and future generations.

“Just like the awe-inspiring and intrepid Call to Earth team, we’re finding and highlighting innovative solutions to the challenges organisations face with natural resources. It’s great to combine our voices to raise awareness on the sustainable practices we can all take. We wish the Call to Earth crew the very best of luck for their endeavour and mission.”