The business water market has deregulated

What does a deregulated water market mean for me?

Water market deregulation has changed who your business water account is with and how you pay for the water you use. 

It's opened the water market up to competition by seperating the supply of water from retail services such as billing, meter reading and customer support. Your local water company, known as a water wholesaler, still pipes water to and from your premises, but it's independent businesses, like us, that provide your retail services.

So what does this mean for you?


Put simply, it's all about choice. Just like with your energy provider, you can now choose your business water retailer based on price, service and what is most important to your business. You now have the power to decide who you pay your bills to, which is a good power to have.

Can I switch my water retailer now?

Yes! Whether you're a SME or a large corporate, any business based in England and Scotland can switch their water retailer to get a better deal.* We already look after the water accounts for 1 in 3 businesses in England so why not see what we can do for you too. Get a quote now.

How does water deregulation work?

  • Your local water wholesaler (local regional water company) pipes clean water to your business and takes away, treats and cleans wastewater
  • Your retailer is responsible for your meter readings, so you only pay for the water you use
  • You water retailer sends you a bill that covers both retail and wholesale costs
  • You pay your bill
  • Your retailer pays the wholesaler
  • If you have a question about your water account, it's your water retailer you should contact
  • In a water emergency you can contact your wholesaler directly

Ready to switch?

Lets get you a quote.


Go back to the water competition page.

*Please note: the current water market changes are only for businesses. So, if you run your business from home, you might not be able to switch.

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