What's so great about an online account?

By Eleanor Bailey

close up of business laptop and phone
Using an online service is one of the top ways customers are engaging with businesses. It’s even predicted that 95% of purchases will be made online by 2040 (Frost & Sullivan, 2014)! Self-service gives customers a sense of control and saves them time; nowadays it’s not looked on as a bonus but as an expected option.

As a business owner, you might already be taking advantage of this. Yet surprisingly, business-to-business customers currently seem less inclined to embrace these benefits for themselves to manage their own services online. However, change is certainly on the horizon – the business-to-business online market is expected to double the business-to-customer online market size.

So, what’s stopping you? Perhaps you’re simply used to your current way of doing things and don’t want to change... but remember Elon Musk’s reminder: “When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?’”.

Self-serving online is a much more convenient way to manage your business bills, meaning you can spend more time on the things that really matter. After all, who wants to waste time on utility bills?

You might be surprised by how much easier it is to manage your business water online, with a Water Plus MyAccount. Here are just some of the benefits:

All your water bills in one place

You can see all your water bills, for all your sites, in one simple place. That means no more worrying about filing and a much easier way to keep track of your spending.

Pay your bills quickly and securely

Paying online with our portal is safer than trusting your information to the post, as computer systems come with all sorts of security protocols and personal information regulations.

If you set up a Direct Debit you won’t even have to remember to pay as it’ll all happen automatically. Easy!

Access and update your info 24/7

With MyAccount you’re not restricted to opening hours. You can view and pay your bills, set up a Direct Debit, submit a meter reading, tell us you’re moving premises, or ask questions, all in one place and whenever is convenient for you. No more call centre waiting!

So, is it time to get off the horse and give online a go? Register for MyAccount.


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