Search for innovators: What to include in your application

Thinking of applying to the Water Plus Search for innovators and creative thinkers competition?

Designed to find the next big water efficiency idea to help businesses or the public sector, the winning entry will receive a prize of up to £5,000.

There’s also a runners-up prize pot of up to £2,500, a Water Plus innovator award for each of the three categories and there may be opportunities for marketing support and consultancy.

Clearly, it’s worth your while to apply and it’s free to enter. So we thought we’d put together this handy guide, to help you make sure your application is a winner.

Tip #1: Make sure you've got a great elevator pitch

Whether you’re a sustainability student, an innovative engineer, or just a creative thinker, the big idea is, of course, the key ingredient to a successful ‘Search for innovators’ application. 

But what many people forget to do is sum up that idea quickly and succinctly. Give your application a winning opener, and you’re guaranteed to make a great first impression.

Tip #2: Explain where the idea came from

Our judges want to know the background of your big efficiency idea. What need does it answer? What inspired you to come up with the idea in the first place?

If you can provide interesting answers to these questions, it’ll help you create a more rounded application.

Remember, the innovation could be something that directly involves water or wastewater or an innovation which results in a business or public sector using less water overall as a result of introducing your innovation.

Tip #3: Outline the main benefits

As well as detailing why your water efficiency concept is great news for the environment, tell us the benefits it will have for businesses and public sector organisations too.

When businesses adopt your idea, will it save them money, boost their sustainability credentials, or something else? Think about it, and write it all down. If you have any evidence to show impact or figures that will show the benefit or potential benefit for businesses and the public sector then include those too in your entry information.

Tip #4: Discuss the impact of your innovative idea

How will innovations like yours make a difference to the business water industry, businesses and the public sector? Who do you think it will benefit most, and why? What environmental impact will your idea have? Do you have any figures on how the impact will appear and the difference your idea will make?

We want to help organisations of all sizes to see the long-term effects of using water more efficiently, including saving money, reducing costs and contributing to corporate social responsibility goals. And our Search for innovators is looking for a great idea to help businesses and the public sector do just that. So, the more organisations and people your idea makes a difference for, the better. 

Tip #5: Remember it's easy to apply

Despite all the factors you need to consider, the maximum word count is only 650 words.

Entering the competition is easy, too – just fire an email off to , and make sure you include the following with your application:

For more information and a detailed look at the judging criteria, visit our Innovation Terms and Conditions page.

And don’t forget – the deadline for applications is 5pm on Friday, 29 March, 2019.

Good luck!

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