Blog advice and innovation interviews

We want to ensure that you get the most out of your innovative idea.

We have written two blogs to give you some useful hints and tips on how to develop your pitch and make the most of your innovation application. But first, lets talk about why innovation is important...

Why is innovation important to businesses?

Disruption is a good thing. That’s right, we said it, sometimes you shouldn’t follow the rules. Find out what innovation means and why it’s so important for your business.

How to develop your idea

You know you’ve got a great idea but you’re not sure how to exploit its full potential. You’re not alone. So, to support your creative endeavours, here are some tips to help you develop your ideas and get them off the drawing board and onto the boardroom table or in front of a potential funder to expand its reach.

Four steps to the perfect pitch

Your pitch can be as great as your innovation. Here’s some hint and tips you might find useful during your preparation.

Interview with Nicci Russell, Waterwise

Nicci Russell, Managing Director of Waterwise, the independent campaigning organisation on water efficiency in the UK, answers a few key questions on why water-saving matters and what businesses and the public sector can look at.

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